Last updated: 1 August 2026
GoSafara Holidays ("we," "us," or "our") uses cookies and similar tracking technologies on our website gosafara.com to provide a better, more personalised experience for our visitors. This Cookie Policy explains what cookies are, the types of cookies we use, why we use them, and how you can control and manage your cookie preferences.
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to remember your actions and preferences over a period of time, so you do not have to re-enter them every time you visit the site or navigate from one page to another. Cookies are widely used to make websites work efficiently and to provide reporting and security information.
Cookies are not viruses or malware. They cannot access files on your hard drive or spread malicious code. However, cookies can be used to track your browsing behaviour, which is why we give you control over which cookies are set.
Essential cookies are strictly necessary for the website to function. These cookies enable core functionality such as security, network management, and accessibility. Without these cookies, the website cannot function properly. Essential cookies do not require your consent under applicable regulations.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preference (accept/reject) | 180 days |
| session_id | Maintains your browsing session | Session |
| csrf_token | Protects against cross-site request forgery | Session |
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve website performance, identify popular content, and optimise the user experience. Analytics cookies require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users | 2 years |
| _gid | Google Analytics — distinguishes users for 24 hours | 24 hours |
| _gat | Google Analytics — throttles request rate | 1 minute |
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user, and thereby more valuable for publishers and third-party advertisers. These cookies may be set by us or by our advertising partners to build a profile of your interests and show relevant advertisements on other sites. Marketing cookies require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel — tracks conversions for Meta ads | 90 days |
| fr | Facebook — enables ad delivery on Meta platforms | 90 days |
| IDE | Google DoubleClick — tracks ad interactions | 1 year |
When you first visit gosafara.com, a cookie consent banner appears at the bottom of your screen. This banner provides you with three options:
Your preference is stored in a cookie (cookie_consent) that lasts for 180 days. The banner will not appear again until this cookie expires or you clear your browser cookies. You can revisit and change your preferences at any time by clicking the "Cookie Settings" link in the website footer.
You can change your cookie preferences at any time by:
Disabling analytics and marketing cookies will not affect your ability to browse the website, search for packages, or make bookings. Only the essential cookies are required for full website functionality.
In addition to our consent banner, you can manage or delete cookies through your browser settings. Each browser manages cookies differently, so here are links to the official guides for the most common browsers:
Please note that disabling all cookies may affect the functionality of some features on our website. If you disable essential cookies, you may not be able to use the booking form or other interactive features.
Some cookies on our website are set by third parties (e.g., Google Analytics, Meta/Facebook, payment providers). These third parties have their own privacy and cookie policies. GoSafara Holidays does not control these cookies and is not responsible for how third parties use them. We recommend reviewing their respective privacy policies.
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our cookie practices. Any changes will be posted on this page with an updated "last updated" date. If we make material changes, we may display a new consent banner on your next visit.